Studio concept
How the pieces connect.
Daybreak is a neighborhood coffee brand we developed ourselves, from first idea to launch. It is not a client commission.
Daybreak
Better mornings, closer to home.
01 Idea
People want a good morning ritual near home, not another chain.
The offer: thoughtfully sourced coffee, sold through a neighborhood shop and a simple online store. The first decision was what to leave out: no food menu and no loyalty app on day one.
02 Brand
Roast#2B1A12
Sunrise#F2703D
First light#F7C873
Oat#F7EFE1
AaInter Tight, set tight and large. One typeface, one sun and a warm palette that works on a bag, a sign and a phone.
03 Website
DaybreakOur coffee Visit Shop
Your daily cup of good.
Single-origin coffee, roasted weekly and sold around the corner or at your door.
DaybreakHouse blend
12 oz
12 oz
04 Launch
One message everywhere: a brighter morning is coming.
- Opening-week posts and local search listing
- Website and social published on the same day
- Inquiries and sales reviewed after two weeks